As we all know about the vast scope of Digital Marketing in 2021 and in future. There are various options you can choose to work in digital marketing. Here is the top 15 Digital Marketing Modules list 2021.
Top 15 Digital Marketing Modules List in 2021
Digital Marketing Overview
Digital Marketing Training Course helps us to promote our product, brand, business and services through digital media i.e. Website, Social media, Email & Mobile app etc. It helps to increase the visibility of the product, brand or services to the customer directly.
1. Website Creation
Website creation helps to promote our brand, businesses and services as well as increase customer traffic (people visiting your website/leads). We can create websites through HTML or WordPress platform. It requires a strong and trustful domain and fast web hosting for business identity such as .com, .in, .org. We do not need any coding for a WordPress website. We can just select the theme and plugins to customize our website. And web creation can be used for blog purposes where it increases customer traffic.
2. Email Marketing
Email marketing is the strategy of sending a bulk emails to the targeted customers through some tools. Keep your readers engaged with your latest post via newsletter/blog post. The readers will get daily/weekly updates about the services whenever the owner posts services in the future.
3. Social Media Marketing
Social Media is the best way to promote and increase traffic on our website by focusing on customer interest and their behavior searching. You have to post the latest information (newsletters) daily on the social account. So that, the audiences engages with the post. There are several opportunities to get aware about the services such as Facebook, Instagram, YouTube, Pinterest. It’s fully the owner’s choice of how to promote the service (Free or Paid).
4. Google AdWords/ PPC
Google AdWords helps us to promote the brand, business and services on Google search, other websites and videos by spending money on ads. An AdWords account generally requires a minimum of Rs 500 amount to run ads. It’s your choice how much you want to spend on ads for a particular time period. Additionally, Google provides an AdWords certification program for us through an online exam and certification has valid for 1 year.
5. Google Analytics
Google Analytics is a digital tool to monitor and analysis customer traffic on our website. It’s easy to track which country do they come from, what devices they use, which page do they go to, how much time they spend and what actions they take with the help of analytics. Firstly, we need to register the website for free to see the live active user on your website. Then, we will get an idea of about the article which is highly demanded product by customers and promote that particular page.
Go to Part – 2 of “Top 15 Digital Marketing Modules”. (coming soon)