Today, we are going to continue with Second Part of our old post, “Top 15 Digital Marketing Modules in 2021”. Here are next 5 Top 15 Digital Marketing Modules Part – 2:
Search Engine Optimization (SEO)
Creating a website and uploading content are not enough to do for your purpose. Along with this, Search Engine Optimization is really essential to improve our website (On-page and Off-page) correctly to grow the business and services.
In addition to this, On-page SEO includes various elements like title, meta description, tags, content, internal links and URL. Whereas Off-page SEO includes backlinks. This process helps to increase the awareness about the website and visibility on the search engine.
Secondly, Content Marketing is a strategic marketing approach based to focus on target audiences through writing relevant content which includes blogs, eBooks, social media posts, reviews, videos etc. Moreover, it requires to expand the customer base and also increase engagement with online users. There is a high demand for content marketing in the industry.
Ecommerce Website Marketing
Ecommerce website creation is a service to purchase and sell the products online. In this, the product catalogue is uploaded with the description on the website. There is a huge demand for e-commerce website developers in the industry. The skills in digital marketing are generally used in ecommerce marketing such as social media, advertisement, banner etc.
Lead generation is the strategy to attract the customer by your products and services on website. So that, they are ready to buy the products. For this, landing page of our prospectus can be created to capture the lead and sell the services. Some tools can also be used to attract customers such as email marketing, newsletters, social Media, popup etc.
Finally, Affiliate Marketing is a way to earn a commission by the performance base marketing from the other brand products. We can use the other brand product link, ad banner on our website or other platforms. These days everyone can earn by staying at home with the help of affiliate marketing. It requires to register the affiliate form and share the bank details on an affiliate program on different website.
The “top 15 digital marketing modules part – 2” is the second part of our blog “top 15 digital marketing modules.” Kindly check that as well.