As a user spends more time browsing on the internet and less time with other media – advertisers are also being forced to follow or use this trend. The ads have to be there where the potential consumer is. Sadly, digital marketing is not as simple and easy to follow as traditional marketing, But posses much more potential than Traditional Marketing.
Digital marketing is mostly done in-house and cannot be outmatched to a digital marketing agency for different practical reasons. This is the reason that digital marketing experts are in trend after all over the world right now and the demand for such peoples will only increase up in the future.
If you are from a marketing background and want to become a digital marketing expert; you may be finding it difficult to follow which is the best way to go about it. There are many different courses on digital marketing which are being offered as workshops, online courses, Video classes and one-on-one coaching programs.
There are even several MBA programs with specialization and expertise in digital marketing such as this one: NYU Stern MBA Digital Marketing. There are many certification exams such as the HubSpot Inbound Marketing certification program and Google AdWords certification. But does attending and joining all these courses and gaining all the certificates are enough to make you a digital marketing expert? The answer is a big NO. It may help you learn the fundamentals or basics and even some advanced concepts in digital marketing but it does not give you any practical knowledge and make you career-ready for a position like Digital Marketing Manager. Digital marketing experts and specialists come with digital marketing experience.
The best way to become a digital marketing expert is to start practicing and implementing digital marketing from today onwards. The great thing about digital marketing is that you can start doing it at a very small scale or you could say that at a very low rate. All you need is a computer, an internet connection and a small amount of money to play with. You can learn digital marketing by applying the concepts in your own mini-project. After that you could start your own agency once you get the hang of it.
But you have to remember that only hours of experience is not enough to make you an expert in Digital Marketing but you will be a much better successful in digital marketing profession than most of the people out there on the market. After this, you can continue raising up your mini-project and add even you could take some of the big projects for a company.