Digital Marketing versus Network Marketing: How are they different?
Digital Marketing and Network Marketing are the two different tools of marketing. Sometimes people get confused between these two terms, so for their clearance, we have distinguished these two types of marketing in a simple manner.
Digital marketing is a modern form of marketing used by companies to promote their brand on digital platforms. Nowadays, promoting a brand digitally is mandatory rather than a choice and that is why freshers are opting to learn digital marketing courses from the best digital marketing institute for better job opportunities.
Network marketing means marketing in which one person sells to another person who then sells to others in his/her network. Hence, it will become pyramid-shaped marketing. This type of marketing is also known as multi-level marketing, referral marketing, affiliate marketing, and many more.
Digital Marketing vs Network Marketing
Here are some of the points that will explain the difference between digital marketing and network marketing.
Digital marketing is quite costly at the beginning than network marketing as it requires a computer, good internet connection whereas in network marketing you need to convince other people in the network to purchase the product of the company.
● Nature of marketing
Digital marketing is more adaptive in nature and every company can use it easily. However, it is quite difficult to adapt network marketing because of the time, and effort needed.
It is very flexible in changing plans in digital marketing according to the need and situation whereas it is difficult to change a network marketing plan once it is started.
Digital marketing is an online mode of marketing whereas network marketing is an offline mode of marketing.
In today’s world, everyone is surfing the internet most of the time, thus the reach of digital marketing is wider than network marketing. Network marketing is limited as an individual network is limited to a particular area or city only.
In the field of digital marketing, there are lots of job opportunities like a digital marketer, web designer, SEO expert, PPC expert, Social media marketer, etc. But, there are not many jobs in network marketing.
In digital marketing, you need some software for email marketing, SEO, website management, etc, whereas in network marketing there are no such requirements.
● Education Qualification
Digital marketing needs educational qualifications, even people learn digital marketing courses from renowned institutes to learn better. You need to know about computers and digital platforms. In network marketing, there are no such requirements, you only have to possess good communication and convincing skills.
● Trust Factor
Digital marketing has a big advantage of a trust factor as people are preferring to buy things online rather than offline. They believe in online reviews of the product and the brand. In network marketing, it is quite difficult to convince anyone regarding the company’s products because of some false cases.