Digital Marketing acts as an umbrella that includes Social Media Marketing, and many more types of marketing. Sometimes people get confused between these two terms and use them interchangeably. Here, we will clear your doubts by differentiating digital marketing and social marketing.
It is a marketing technique that a company uses to promote its product and services on digital platforms. Also, it is done to formulate a powerful relationship with the customers through all the digital and offline sources. It is a broader field that includes Search Engine Optimization, Pay per click, Social Media Marketing and there are lots of job opportunities in this area.
Nowadays, digital marketing has become a trendy career choice and freshers are opting for the best digital marketing institute for their better future. Companies offer positions like web designer, SEO expert, SEO trainee, PPC expert, content manager, and many more.
The main objectives of digital marketing are:
- To promote companies products, services, and even brand
- To grow sales and profits
- To create brand awareness
- To add value
- To build a strong relationship with your target group
Social Media Marketing
Social Media Marketing is a part of digital marketing whose aim is to promote goods, services, brands via different social media platforms like Facebook, Instagram, Youtube, Twitter, and more. Companies post unique content, videos on social media platforms to grab customers’ attention towards their products and brand.
Major goals of Social Media Marketing are:
- Brand awareness through different social media platforms
- Strengthen relationship with the target audience
- Build a community of advocates
- Driving sales and leads
- Research competitors activities
Digital Marketing versus Social Media Marketing
Here are some of the major differences between digital marketing and social media marketing.
Digital marketing uses online and offline channels to promote products or services to the customer whereas social media marketing uses social media platforms to create awareness about the product.
In digital marketing, banners are the key aspect and in social media, marketing content is the main aspect.
Digital marketing has a wider reach whereas social media marketing creates limited reach to the customers.
Platforms used in digital marketing are E-mail, MMS, SMS, and Television. On the other hand, platforms used in social media marketing are Facebook, Instagram, and Twitter.