Google always tries to make its search results better and transform them according to the user. That’s why Google introduces new guidelines or updates old guidelines regularly. Google only works according to its different algorithms and guidelines to rank the webpage in its search results. If you are an SEO Expert then it is crucial for you to follow and understand all the algorithms and guidelines to rank your website on Google. One updated guideline by Google is E-E-A-T, which stands for Experience Expertise Authoritativeness Trustworthiness. This guideline previously was E-A-T stands for Expertise Authoritativeness Trustworthiness. But now, Google has updated it to make its search results more customer-friendly.
Before the new E-E-A-T principle, Google worked on the E-A-T principle which was Expertise, Authoritativeness, and Trustworthiness. This principle is given in Google’s Search Quality Raters Guidelines. This E-A-T principle is used to determine the quality and effectiveness of search results according to the search query. There are 3 words involved in this principle. So, Let’s Understand Expertise first. Through this Word, Google checks the Main Content (MC) of the page and tries to find whether the content is written by someone who is an expert on the topic or not. After Expertise, the second word comes Authoritativeness. Authoritativeness means your overall reputation in the industry among experts in your domain or niche. In this, Google tries to check the Authoritativeness of the content, content writer, and website. And Now, The last word is Trustworthiness, This is the most important word in this E-A-T principle. In this, Google tries to find whether your website is a trusted website or not. This E-A-T principle plays a very important role in YMYL Topics. YMYL (Your Money or Your Life) topics can be related to readers’ health, financial stability, safety, or well-being. Some common YMYL topics include finance, Medicine, and current events.
Now, Let’s Understand the new E-E-A-T Principle. Google adds an additional ‘E’ which is for “Experience“. E-E-A-T stands for
Experience will also be important now in your content. For Example, If you want to buy something, Will you love to read the review of that person who has used that product or love to read the review who never used that product? In this newly updated principle, Google also gives Main Focus on Trust. Trust will be at the center of this group. There are multiple factors that are involved in the E-E-A-T score from very high to low level. All these factors and guidelines are involved in Google’s Search Quality Raters Guidelines. So, Let’s Understand the E-E-A-T score from very high to low level.
- Lowest E-E-A-T:
If the E-E-A-T of a page is low, people should not use the MC of the page. If a page on YMYL topics is highly inexpert or not valuable or anything bad, it should be considered Untrustworthy and rated Lowest. Google will use the Lowest E-E-A-T score if the website has an extremely negative reputation, to the extent that many people would consider the webpage or website untrustworthy.
- High Level of E-E-A-T:
Pages with a High E-E-A-T score are trustworthy or you can say very trustworthy. Experience is very valuable and important for almost any topic. Through this score, your website has some value and your website or content are trustworthy.
- Very High Level of E-E-A-T:
Very high E-E-A-T is a prime factor for the Highest quality pages. A website or content creator who is uniquely authoritative. A content creator with a wealth of experience may be considered to have a very high E-E-A-T score for topics where experience is the primary factor in trust. Very high E-E-A-T level websites are the most trusted sources on the internet for a particular topic. —–This indicates your website and content is a great value and your content has the potential to grow your company.
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