As the name of the module suggests, trainees will be introduced to the field of Digital Marketing. Get answers to the what’s, why’s and how’s of Digital Marketing, from our expert trainers. It will give you a fair idea about the scope of Digital Marketing, and the various concepts associated with it. This module is designed so as to help you understand the importance, applications and basics of Digital Marketing. Specially for those who are new to this field. This module would have you in a better position to learn and understand the eventual advanced topics.

• What is Marketing?
• How We Do Marketing?
• What is Digital Marketing?
• Digital Marketing Platforms and Strategies
• Digital Marketing Vs Traditional Marketing
• Inbound Marketing Vs Outbound Marketing
• Defining Marketing Goals
• Latest Digital Advertising Trends
• Case Studies of Digital Campaigns

This module is dedicated to Search Engine Optimization (SEO), which forms a major and important part of Digital Marketing. Under this, you will be introduced to the major search engines, and various aspects related to them like how they work etc. You would also be provided an insight into important and core SEO concepts like Keyword research and competition, On-page and Off-Page optimization. The structure of the module is such that by the end of it, trainees will not just gain the essential knowledge and skills, but also will be able to implement them.

• Introduction to Search Engines
• How Does Search Engine Work?
• Components of Search Engine.
• Google Algorithm.
• Panda Algorithm
• Penguin Algorithm
• Humming Bird Algorithm
• Pigeon Algorithm
• Latest Google Updates ( BERT, Rank Brain, EAT)
• Introduction to Keyword Research.
• Types of Key Phrases
• Keyword Studies Methodology
• Business Analysis & Categorization
• Google Keyword Planner
• Google Trends
• Market Research & Analysis
• New Keyword Ideas
• Competition Analysis
• Finalizing the Keyword List

A module that is designed to train the trainees in planning and conceptualizing a website. It covers topics like difference between web and the Internet, different types of web servers and websites etc., under website planning. While under website planning and conceptualizing, you will get to learn things like booking a domain name and web hosting, adding webpage & content etc.

The importance of having this module in the syllabus is underlined from the fact that having a website is essential to have an online existence, and to carry out online branding. By the end of this module, the trainees will become proficient in conceptualizing, planning, designing and implementing a website.

• Booking a Domain Name and Web Hosting
• Adding the Domain Name to a Web Server
• How to Install WordPress in Your Server
• Theme Selection
• Theme Customization
• Page Building Using Elementor
• How to Install and Integrate Most Used Plugins
• Woocommerce Plugin for E-Commerce Website

Hone the practical skills associated with SEM, through this module. That includes Google account setting up, keyword research tools, campaign setting and all that comes under Search Engine Marketing.

This particular module is structured in such a manner so as to provide comprehensive knowledge of the latest SEM techniques, trends, strategies etc., so as to get the best possible results. Trainees would get to learn both the basic and the advanced concepts. A tailor-made module for all those who are looking for a career in SEM.

• Introduction to Search Engine Paid Marketing
• Google Ads Account Setup
• Interface Tour and Billing Setting
• Account Structure
• Campaign Setting
• Ad Group Setup
• Keyword Research Tools
• Keyword Match Setup
• Understanding Ad Auction
• What Is Quality Score
• Types of Bidding in AdWords
• Ad Formats
• Ad Guidelines
• Ad Extensions

In this module, we have focused on providing practical social media optimization skills to the trainees, to help them get more traffic and engage audience in a better manner, as a part of their Digital Marketing endeavours. It covers strategies and techniques for all the major and popular social media platforms like Facebook, Twitter, LinkedIn etc. Apart from this, the trainees will be exposed to the latest trends in social media, social media tools etc. By the end of this one, trainees will become proficient in Social Media Optimization, and its use for online marketing.

• What Is Social Media Optimization?
• Smm Vs. Smo
• Benefits of Using Smm
• Social Media Statistics
• Why Use Social Media Marketing
• Social Media Strategy Dimensions in Posts
• SEO Analysis or Audit Reports

Your gateway for effective Facebook/Instagram advertising. Learn the optimum and specific techniques and strategies to advertise on platforms like Facebook and Instagram, for the best results.

A tailor-made syllabus for all those who are at present into Facebook Ads Manager or “Boost Post” essentially, and who are looking to polish their skills and knowledge to an expert level.

We will teach you all the things you need to know regarding Facebook/Instagram Advertising. That too with a 100% practical approach!

• Facebook Organic
• Facebook Account Setup
• Personal Account Properties
• Facebook Marketing Strategy
• Competition Analysis
• Facebook Business Page Setup
• Types of Business Pages
• Cover Photo Designing
• Increase the Likes to Page
• Page Management Options
• Types of Posts and Statistics
• Dimension in Post
• Creative Posts Strategy
• User Engagement Metrics
• Facebook Group
• Facebook Marketplace
• Introduction to Facebook Advertising
• Types of Promotions
• Audience Targeting
• Advanced Audience Targeting
• Bidding Strategies
• Ad Format
• Ad Dimensions and Rules
• Remarketing Campaign Strategy
• Pixel Setup
• Facebook Remarketing Setup
• Reporting and Analysis

A module that will train the trainees on topics related to Google Analytics like importance of analytics for business, installing Analytics code in site, analytics account structure, analytics settings etc. The goal is to acquaint you with Google’s service to facilitate intelligent data collection and analysis for wiser online marketing and business specific decisions.

• What is Analytics?
• Importance of Analytics for Business
• Popular Analytics Software’s
• Key Performance Indicators [KPI] in Analytics(bounce rates, time on page / site, exit rate, conversion rate,engagement rate)
• Introduction to Google Analytics
• Installing Analytics Code in a Site
• Analytics Account Structure
• Search Appearance
• Introduction to Google Search Console
• Interface Tour of Google Analytics
• General Tools in Analytics
• Real-Time Reports
• Audience Report
• Acquisition Report
• Behavior Report
• Conversion Tracking – Goal Setting
• Settings in Analytics

Over here, trainees will get to know how to make the optimum use of Google AdSense for business sites. Undergoing this module will take you through topics like effective tips in placing images, videos, and text ads into your website correctly, different kinds of ads, Adsense code installation etc. In addition, trainees will also be shown how to review the performance of the ads. Topics that will touch each and every aspect related to Google Adsense.

By the end of this module, trainees would be ready and equipped to even earn with the help of advertisements on their website.

• Basics of Google Adsense
• AdSense Property Verification
• Different types of Ads
• Increasing your profitability through Adsense
• Effective tips in placing video, image and text ads into your
• website correctly
• Google Adsense Policy overview
• Apply for Adsense Account help

Trainees will be introduced to Affiliate Marketing, a technique using which you can either earn a passive income, or make use of it to promote your business/products. Get an insight into how it works and its benefits.

A module that will prepare you to start your very own affiliate venture, or help you gain the level of expertize to counsel rest of the affiliate investors out there. Having the knowledge, incorporating affiliate marketing into your Digital Marketing endeavours will now become easy.

• What Is Affiliate Marketing
• How to Apply for Affiliate Marketing Network?
• How Affiliate Marketing Works
• Understanding the Dashboard
• How to Find Affiliate Niche
• Promoting Affiliate Products
• Top Affiliate Marketing Networks
• Methods of Promotions
• Affiliate Marketing Reports and ROI
• Affiliate Marketing Payment Models
• Best Resources for Affiliate Marketing

Graphic designing with Canva is one of the most simple and quickest methods to create infographics. It mainly offers good communication and problem-solving through the utilization of typography, photography, and illustration. The field is considered a set of communication and communication design, but generally, the term “graphic design” is employed synonymously. Our team of creative graphic designers always look forward to train students with Canva and encourage to create effective infographics for soft interaction about the product to the audience.

• How to Create a Design from Scratch Using Canva
• Quick Tips to Make Your Designs Look Good
• How to Choose the Dimensions for Your Design
• How to Create a Background for Your Design
• How to Add Text, Images and More
• How to Design Images for Social Media Posting