PPC TRAINING COURSE IN RANCHI
Pay per click Marketing is one among the booming industries in India and aboard. We all realize Google AdSense and Google Ad words. Google Ad words is that the pay per click advertising program by Google during which one has got to pay when any visitor click on the ads of the business owner. One doesn’t require paying for displaying his/her ads on the network websites of Google. DICC will provides you in-depth knowledge of PPC marketing and also assist you to urge Google Ad words certificate. Our educational program will cover all the aspects of Pay per click Marketing. .
We are providing stock pay per click training as per the most recent trends in Google. Our PPC course is of short duration of 20 to 30 hours but we cover all the fundamentals to advance PPC strategies. Our PPC course designed in such how that you simply can manage your own PPC accounts and may also lower down your budget to an excellent extent. For more information about the course module.
After the successful completion of the course, students are going to be ready to know:
How to Manage Your Own Campaign In PPC?
How to Manage Your Own Adgroup and Ads In PPC?
How to Use PPC as Business Development Tool?
How to Make Effective Ads?
How to Improve Quality Score?
Understanding Search and Display Network.
How to Get the utmost returns of Investment?
Detailed Syllabus of PPC Management Course:
PPC Training Module
Meaning of Pay Per Click Marketing (PPC)
Why there’s got to do PPC
How PPC grow your business
Google Ad sense and Ad words
Adbrite, Chitika, Amazon and other PPC programs
Yahoo, MSN and Google PPC comparison
Google Ad Words structure
Set-up a PPC Campaign
Google Ad word Account Structure
Create PPC Campaign
Setting up a PPC Campaign
Google Ad word Account Structure
Setting up a billboard group within campaign
Using My Client Centre (MCC)
CTR, CPA, CPM
What is Impression?
How to make an efficient ad?
What is “Cost/Conversion”?
How to increase CTR & Conversion
What is Tracking Code?
Keyword Research for PPC
What is Keyword Research and analysis?
Researching PPC Keywords
Importance of target keywords and audiences
Selecting Keywords consistent with Geographical location
Analysing keywords of your competitors
Finding Keywords popularity & Global and native search Volume
Categorizing your ad campaigns to Ad groups
PPC Keywords tools and resources
Create Ads for PPC Campaigns
Create Impressive and Effective Ads and Ad groups
Unique Title and character limits
Measurement of Title, Description URL
Ad that produce better ROI
Various samples of Successfully Effective ads
Creation of Landing pages and Destination URL’s
Bids Management in PPC
What is bidding management?
What is Quality Score in PPC?
How Quality Score Effect your bids and rankings?
How to Increase Position on Search?
Bid for Ad position
Define Bid for every Keywords and Bid Management
User Define bids and Google Automatic Bids
Importance of bidding techniques
competitor’s Analysis for bidding
Landing Page for PPC
What is Landing Page?
Ads Versus Landing Page
Important of Landing Page
Optimize Your landing pages
How to Increase conversion rates
What is “Click-through-Rates” (CTRs)
Use ‘Calls to Action’
Campaign Performance Reports
Keywords Performance Reports
Ad group Performance Reports
Ads Performance Reports
PPC Campaigns Tools
Google Ad word Tool
Google Ad word Editor