SMM is one of the most effective marketing techniques your brand can use. But it is vast, and various platforms are available for SMM. So how can you create a winning social media marketing strategy? Below there is a step-by-step guide to creating a social media strategy. So, please read it and get help in deriving the best marketing strategy for your brand. 

#1. Identifying Goals

The very first step to creating a winning SMM strategy is to define SMART goals. Smart goals are goals that are specific, measurable, attainable, relevant and time-bound. If your marketing goal contains these five features, it is a SMART goal. 

And you can indeed attain some expected result in the given time. However, give proper time to identify relevant marketing goals. And feel free to consult with social media marketing agencies such as Ekwik Digital. 

#2. Researching Audience Base

The next step is to understand the audience base. This step includes creating buyers’ persona based on age, location, industry, interest, and more. Once you build this outline, start gathering data on various social platforms. Facebook has the most extensive user base, where the age group is 30-49. 

This platform also has a vast user base for the age group of 18-29. However, for B2B lead generation and marketing, you can consider LinkedIn and Twitter. Hence, based on your buyer persona, decide which platform contains the targeted audience. 

#3. Finding Competitors

You have a marketing goal and also have an idea about the audience base. But do know how much competition you will be facing to meet new leads. Thus, your next step to frame a winning social media marketing strategy is to do competitor analysis. 

Competitor analysis helps discover new opportunities. It also helps in understanding which brand is doing well in the same industry. You can also spot which brand is lacking and what problems they are facing. Hence, do not miss this crucial step to find the best marketing strategy. 

#4. Deciding Ideal Social Media Platforms

As a marketer, you have started working on multiple social media platforms. And also analyzed which channel is providing many leads for you. But do not stop at this level because still, you haven’t met significant leads. Check here what things are working well for your marketing goal. 

On which type of content your audience engages more than other posts. You should also use the paid marketing of social channels. Because it will give you more exposure to your business profile. It will also help you understand the most effective platform for your brand. 

#5. Posting Engaging and Valuable Content

Once you have set up your business profile on various social platforms. You need to market the brand and its product in an effective way. It includes posting valuable and engaging posts for the audience. So, they can learn new things and get help from your brand. However, prevent yourself from over-promoting and over content posting. 

Because brands on Instagram with less than 10,000 followers posting content daily had about 50% fewer post clicks than brands posting five times in a month. Hence, do not post content too much or too little because you will not have much engagement. 

#6. Using Paid Social Ads

We discussed it earlier also, but still, it needs to be discussed. Social paid ads are very effective and can generate qualified leads. But here, you need to remember the 80/20 rule before you start using paid marketing. 

In simple terms, from the total marketing budget for paid ads, 20% is kept for creating compelling posts. And the rest is 80% you can use for marketing the product using paid ads. Although, if you need help in running the most profitable paid social ads. You can contact the team of Ekwik Digital, which is a trusted social media agency. 

#7. Monitoring Stats and Progress

You created a social media strategy and implemented it wisely as well. Now you need to monitor the progress of your campaign and cross-check several terms. You should also check whether the marketing efforts helped you meet your marketing goal. Here you can also check how many followers your brand got and how many converted in buying leads.

It is also good to measure the engagement rate regarding post views, likes, and comments. You must also check for referrals and social shares of your posts. Because all these metrics will help you to understand the success of your marketing campaigns.

Conclusion

We hope you have an idea about social media marketing and its benefits. You also learned how you could create a winning social media marketing strategy. However, if you need any social media marketing services or are looking for a social media marketing agency.  In that case, you must consider Ekwik Digital because we have the most accessible packages. And our marketing team is well versed in providing result-oriented marketing services. Hence, contact us, and do not forget to claim your free consultation to grow on social media.