Digital Marketing Tool to Help You Grow
Not to be dramatic, but digital marketers today live and die by the tools of the trade. Modern marketers are expected to be a million places at once. Whether we’re digging through data or fine-tuning our social presence. Relying on the right digital marketing tool means saving time and maintaining our sanity.
We’ve set out to put together a list of tools that are valuable to marketers of all shapes and sizes. After all, no two marketing teams are created equal. It doesn’t matter if you’re small team or enterprise-level digital marketing tools–this all-inclusive list has you covered.
To make it easier to navigate to the products you need we’ve added the jump links below. Please note that the ordering below is simply to organize the tools and is not indicative of preference. If we had the time, we’d use them all.
1. Email Marketing Tools
The first email was sent way back in 1971, so it’s kind of strange to think of how big a part it still plays in digital marketing at large. Despite being old-school, email is easily one of the most effective marketing channels in terms of ROI. Email usage continues to grow approximately 4% year-over-year and has no signs of slowing down anytime soon.
HubSpot Email Marketing
HubSpot, a company well known for its CRM and inbound marketing software, recently launched an email marketing product. HubSpot Email Marketing is easy to use. Boasts impressive deliverability, and of course, comes natively integrated with all other HubSpot products, such as the free-forever CRM, as well as hundreds of other popular marketing tools. The tool comes with a Free Plan which includes up to 2,000 email sends/month, contact lists. It also includes a drag-and-drop email builder, and ready-made templates so you can get started right away.
MailChimp represents an absolute giant within the email marketing space, with over 250 billion emails sent by its users last year. The beauty of MailChimp is the platform’s usability and sliding price tag based on the size of your email list. In particular, their “forever free” plan is perfect for smaller marketers looking for an introduction to email marketing. If you’re new to digital marketing tools or email in general, MailChimp represents a great starting point.
If you’ve dabbled with some email platforms and feel ready to take it to a more advanced level, Marketo could be the solution for you. Although email is a huge facet of its business, it is by no means the only part of the tool. This makes Marketo ideal for those in search of all “all-in-one” weapon for their marketing arsenal. Marketo emphasizes automation as part of its suite of digital marketing tools, with email marketing as a major piece of that puzzle.
2. Display Re-Targeting Tools
Ads that “follow us around” from sites we’ve visited or shopped on have exploded in popularity over the past couple of years. These are retargeting ads, and even if you haven’t heard of them by name you’ve certainly been targeted by them in the past. Retargeting is incredibly efficient for getting customers back to your site to make a purchase or become a lead when they otherwise would have been bounced traffic.
AdRoll is one of the most well-known names in the retargeting space, boasting a customer base of over 35,000 advertisers. Its platform grants access to over 500 ad exchanges, which includes most of the major social media networks. It offers a self-service platform, but you can also leverage its employees for additional help if you need it. The success stories behind many AdRoll users are absolutely insane, with reports ranging from a 35% lower CPC to a 265% lift in sales in some cases.
ReTargeter is a diverse tool that uses site retargeting, search retargeting and dynamic retargeting. You can use ReTargeter as a self-service platform or you can pass all of your campaigns onto an account team to run your retargeting for you. You can use these search services à la carte or combine several into a custom package. The platform emphasizes use for ecommerce brands given that the ReTargeter has access to consumer behavioral data of over 150 of the web’s top retailers.
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