PPC Training Course in Kanpur

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PPC Training course Content / syllabus in Kanpur
Below is that the PPC Training course content in Kanpur employed by the training institutes as a part of the PPC Training course training. The PPC Training course syllabus covers basic to advanced level course contents which is employed by most of PPC Training classes in Kanpur.

1 PPC Training Module

1.1 Meaning of Pay Per Click Marketing (PPC)
1.2 Why there’s got to do PPC
1.3 How PPC grow your business
1.4 Google Ad sense and Ad words
1.5 Amazon and other PPC programs
1.6 Yahoo, MSN and Google PPC comparison
1.7 Google Ad Words structure
1.8 Set-up a PPC Campaign
1.9 Google Ad word Account Structure

2 Create PPC Campaign
2.1 fixing a PPC Campaign
2.2 Google Ad word Account Structure
2.3 fixing a billboard group within campaign
2.4 Using My Client Centre (MCC)
2.5 CTR, CPA, CPM
2.6 what’s Impression?
2.7 the way to make an efficient ad?
2.8 what’s “Cost/Conversion”?
2.9 the way to increase CTR & Conversion
2.10 what’s Tracking Code?

3 Keyword Research for PPC
3.1 what’s Keyword Research and analysis?
3.2 Researching PPC Keywords
3.3 Importance of target keywords and audiences
3.4 Selecting Keywords consistent with Geographical location
3.5 Analyzing keywords of your competitors
3.6 Finding Keywords popularity & Global and native search Volume
3.7 Categorizing your ad campaigns to Ad groups
3.8 PPC Keywords tools and resources

4 Create Ads for PPC Campaigns
4.1 Create Impressive & Effective Ads &Ad groups
4.2 Unique Title and character limits
4.3 Measurement of Title, Description URL
4.4 Ad that produce better ROI
4.5 Various samples of Successfully Effective ads
4.6 Creation of Landing pages and Destination URL’s

5 Bids Management in PPC – what’s bidding management?
5.1 what’s Quality Score in PPC?
5.2 How Quality Score Effects your bids & rankings?
5.3 the way to Increase Position on Search?
5.4 Bid for Ad position
5.5 Define Bid for every Keywords and Bid Management
5.6 User Define bids and Google Automatic Bids
5.7 Importance of bidding techniques
5.8 competitors Analysis for bidding

6 Landing Page for PPC
6.1 what’s Landing Page?
6.2 Ads Versus Landing Page
6.3 Important of Landing Page
6.4 Optimize Your landing pages
6.5 the way to Increase conversion rates
6.6 what’s “Click-through-Rates” (CTRs)
6.7 Use Calls to Action
6.8 Cost/Conversion

7 PPC Reporting

7.1 Campaign Performance Reports
7.2 Keywords Performance Reports
7.3 Ad group Performance Reports
7.4 Ads Performance Reports

8 PPC Campaigns Tools
8.1 Google Ad word Tool
8.2 Keywords Spy
8.3 Google Ad word Editor