12 SEO Techniques to Boost Organic Traffic Rankings

If you want to improve your search engine optimization efforts and rank higher in 2023, follow these 12 SEO techniques.

Let us begin.

1. Study Your Competitors’ Best-Performing Pages

Studying your competitors’ best-performing pages can help you understand what types of content and approaches are successful in your industry, and can give you ideas for improving your own website’s content and performance. Here are some steps you can take to study your competitors’ best-performing pages:

Identify your top competitors: Start by identifying the websites that rank well for the keywords you are targeting. You can use tools like Ahrefs or SEMrush to identify your competitors and see what keywords they rank for.
Analyze their content: Look at the types of content that your competitors are creating and consider how you can create similar or better content for your own website.
Look at their website structure: Analyze the structure of your competitor’s websites to see how they organize their content and how they use internal linking.
Analyze their backlinks: Use a tool like Ahrefs or SEMrush to see what websites are linking to your competitors’ pages. This can give you an idea of the types of websites that are willing to link to the content in your industry.
Check their social media presence: Look at your competitors’ social media accounts to see how they are promoting their content and interacting with their followers.
Monitor their performance: Use a tool like Google Analytics to track your competitors’ traffic and see how their pages are performing over time.

By studying your competitors’ best-performing pages, you can learn from their successes and identify opportunities to improve your own website’s performance.

2. Conduct a Competitor Keyword Gap Analysis

A competitor keyword gap analysis is a process of comparing the keywords that your website ranks for to the keywords that your competitors rank for. This can help you identify gaps in your own keyword coverage and opportunities to improve your website’s ranking. Here are the steps to conduct a competitor keyword gap analysis:

Identify your top competitors: Start by identifying the websites that rank well for your target keywords. You can use tools like Ahrefs or SEMrush to identify your competitors and see what keywords they rank for.
Collect the keyword data: Use a tool like Ahrefs, SEMrush, or Google Search Console to collect the list of keywords that your website and your competitors rank for.
Analyze the data: Compare the list of keywords that your website ranks for to the list of keywords that your competitors rank for. Look for any gaps where your competitors rank for keywords that you do not. These may be opportunities to improve your website’s ranking.
Prioritize the keywords: Identify the most valuable keywords that you are not currently ranking for and prioritize them for optimization.
Optimize for the targeted keywords: Use the targeted keywords to optimize your website’s content and code to improve your ranking for those keywords.

Conducting a competitor keyword gap analysis can help you identify opportunities to improve your website’s ranking and drive more organic traffic.

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3. Find Your Competitor’s Broken Backlinks

Finding your competitor’s broken backlinks (also known as “dead links”) can be a useful way to identify opportunities to improve your own website’s link-building efforts. Here are the steps to find your competitor’s broken backlinks:

Identify your top competitors: Begin by identifying the websites that rank well for the keywords you are targeting. You can use tools like Ahrefs or SEMrush to identify your competitors.
Collect the backlink data: Use a tool like Ahrefs or SEMrush to collect a list of the websites that link to your competitors’ pages.
Check for broken links: Use a tool like Ahrefs or Dead Link Checker to check the list of backlinks for broken links. These are links that no longer lead to a valid webpage.
Analyze the data: Look at the list of broken links and consider whether it would be valuable to try to obtain a similar link for your own website.
Reach out to the webmasters: If you find a broken link on a website that you think would be a valuable backlink for your own website, you can try reaching out to the webmaster to see if they would be willing to link to your website instead.

Finding your competitor’s broken backlinks can be a useful way to identify opportunities to improve your own website’s link-building efforts. However, it’s important to approach this process with caution and to follow best practices for link building, as obtaining links through unethical means (such as link schemes) can result in your website being penalized by search engines.

4. Use Internal Links to Connect Relevant Page For Rankings

Internal linking is the process of linking from one page on your website to another page on your website. Internal linking can be a useful way to help search engines understand the structure and hierarchy of your website, and it can also help improve the discoverability of your website’s pages.

If you have pages on your website that are ranked on the page or further in search results, using internal links can help improve their ranking. Here are some tips for using internal links to Connect Relevant Page For Rankings

1. Link from high-ranking pages: If you have a page on your website that ranks well in search results, consider linking to a page that you want to rank higher from that page. This can help pass some of the ranking power of the high-ranking page to the linked page.

2. Use descriptive anchor text: The anchor text is the text that is used to link to a page. Use descriptive anchor text that accurately describes the content of the linked page to help search engines understand the relevance of the page.

3. Link to relevant pages: Only link to pages that are relevant to the content of the page you are linking from. This will help improve the user experience and the value of the links.

4. Use a hierarchy: Use internal linking to create a hierarchy of your website’s pages, with the most important pages linked to multiple high-ranking pages. This can help search engines understand the relative importance of your website’s pages.

By using internal links effectively, you can help improve the ranking of your website’s pages and drive more organic traffic to your website.

5. Clean Up Toxic Links

Toxic Links are links from low-quality or spammy websites that can negatively impact your website’s ranking in search results. It’s important to periodically check your website’s backlink profile for toxic links and take steps to clean them up, as having too many toxic links can result in your website being penalized by search engines.

Here are some steps you can take to clean up toxic links:

Identify toxic links: Use a tool like Ahrefs or SEMrush to identify links from low-quality or spammy websites in your backlink profile.
Disavow the toxic links: If you are unable to remove the toxic links, you can use the Google Search Console’s disavow tool to tell Google to ignore them when determining your website’s ranking.
Monitor your backlink profile: Regularly check your backlink profile for toxic links and take steps to remove or disavow them as necessary.
Avoid link schemes: Don’t participate in link schemes or engage in other unethical link-building practices, as these can result in toxic links and can harm your website’s ranking.

By regularly cleaning up toxic links, you can help protect your website’s ranking and avoid being penalized by search engines.

6. Earn Authority Backlinks with Digital PR

Digital PR is the practice of promoting your website and its content to journalists, bloggers, and other influencers in order to earn backlinks from high-quality and authoritative websites. This can be a powerful way to improve your website’s ranking and drive more organic traffic.

Here are some tips for earning authority backlinks with digital PR:

Identify your target audience: Identify the journalists, bloggers, and influencers who are most likely to be interested in your website and its content.
Create high-quality content: Create valuable, informative, and shareable content that is likely to be of interest to your target audience.
Promote your content: Use email outreach, social media, and other methods to promote your content to your target audience and encourage them to share it and link to it.
Monitor your results: Use tools like Ahrefs or SEMrush to track the backlinks you earn from digital PR efforts and monitor their impact on your website’s ranking.

By earning authority backlinks through digital PR, you can improve your website’s ranking and drive more organic traffic. It’s important to approach this process with caution and to follow best practices for link building, as obtaining links through unethical means (such as link schemes) can result in your website being penalized by search engines.

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7. Turn Brand Mentions Into Links

If your website is mentioned on other websites without a link, you may be missing out on valuable backlinks that could improve your website’s ranking. By turning brand mentions into links, you can improve your website’s link profile and boost its ranking.

Here are some tips for turning brand mentions into links:

Monitor your brand mentions: Use tools like Google Alerts, Mention, or Brand24 to track mentions of your website or brand online.
Reach out to the website owner: If you find a mention of your website on another website without a link, consider reaching out to the website owner and politely asking them to add a link to your website.
Provide value: Offer to provide additional information or resources that could be useful to the website owner or their audience. This can make it more likely that they will agree to add a link to your website.
Use social media: If you can’t find a way to contact the website owner, consider using social media to reach out to them and ask for a link.

By turning brand mentions into links, you can improve your website’s link profile and boost its ranking. However, it’s essential to approach this process with caution and to follow best practices for link building, as obtaining links through unethical means (such as link schemes) can result in your website being penalized by search engines.

8. Use Supporting Content to Show Topical Expertise

Supporting content is content that is related to, but not directly about, your main product or service. This type of content can be a useful way to show your expertise in a particular topic and can help improve your website’s ranking.

Here are some tips for using supporting content to show topical expertise:

Identify relevant topics: Identify topics that are related to your main product or service and that your target audience is interested in.
Create high-quality content: Create valuable, informative, and shareable content on these topics to demonstrate your expertise and provide value to your website’s visitors.
Use internal linking: Use internal linking to connect your supporting content to your main product or service pages. This can help search engines understand the relationship between the content and can also help improve the discoverability of your supporting content.
Promote your content: Use social media and other methods to promote your supporting content and drive traffic to your website.

By creating high-quality supporting content and promoting it effectively, you can show your expertise in a particular topic and improve your website’s ranking.

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9. Optimize for ‘People Also Ask’

The “People Also Ask” (PAA) box is a feature in Google’s search results that displays a list of related questions when a user searches for a particular term. Optimizing for the PAA box can be a useful way to improve your website’s visibility and drive more traffic from search results.

Here are some tips:-

Identify relevant questions: Use tools like Answer the Public or Ahrefs to identify the questions that are most commonly asked about your product or service.
Create content that answers the questions: Create content on your website that directly answers the questions identified in the step Make sure to use the exact question as the title of the page and to include the question in the content of the page.
Use structured data: Use structured data, such as JSON-LD or schema.org, to help search engines understand the content of your pages and to improve the chances of your pages being displayed in the PAA box.
Monitor your results: Use tools like Google Search Console to track the performance of your pages in the PAA box and to identify opportunities for improvement.

By optimizing for the “People Also Ask” box, you can improve your website’s visibility and drive more traffic from search results.

10. Optimize for Image SEO

Optimizing your website’s images for search engines can help improve the discoverability of your website and drive more organic traffic. Here are some tips for optimizing your images for SEO:

Use descriptive file names: Use descriptive and relevant file names for your images to help search engines understand what the images are about.
Use alt text: Use alt text to describe the content of the image and to provide context for search engines.
Use relevant titles: Use relevant and descriptive titles for your images to help search engines understand the content of the images.
Compress your images: Use a tool like TinyPNG to compress your images to reduce their file size and improve the speed of your website.
Use responsive images: Use responsive images that are sized appropriately for the devices they will be displayed on to improve the user experience and the speed of your website.

By optimizing your images for SEO, you can improve the discoverability of your website and drive more organic traffic.

11. Improve Your Organic CTR Using PPC Testing

PPC (pay-per-click) testing can be a useful way to improve the CTR (click-through rate) of your organic search results. By running PPC campaigns for the same keywords that you are targeting in your organic search efforts, you can test different titles, descriptions, and other elements of your search listings to see what works best. You can then use the insights gained from the PPC testing to optimize your organic search listings and improve their CTR.

Here are some tips for using PPC testing to improve your organic CTR:

Set up PPC campaigns for the same keywords you are targeting in your organic search efforts.
Test different titles and descriptions in your PPC ads to see what gets the most clicks.
Use the insights gained from the PPC testing to optimize the titles and descriptions of your organic search listings.
Monitor the results of your PPC testing and continue to optimize your listings to improve their CTR.

By using PPC testing to improve your organic CTR, you can drive more traffic to your website from search results.

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12. Optimize for Core Web Vitals

Core Web Vitals are a set of metrics related to website performance, user experience, and visual stability that Google has identified as important for a positive user experience. Optimizing for Core Web Vitals can help improve your website’s ranking in search results and provide a better experience for your users.

Here are some tips for optimizing for Core Web Vitals:

Use a tool like PageSpeed Insights to identify which Core Web Vitals your website is currently performing well on and which ones need improvement.
Focus on optimizing the most important Core Web Vitals first, as these will have the biggest impact on your website’s performance and ranking.
Use best practices for website performance, such as optimizing images, minifying code, and using a content delivery network (CDN), to improve your website’s Core Web Vitals scores.
Monitor your Core Web Vitals scores regularly and continue to optimize your website to improve them.

By optimizing for Core Web Vitals, you can improve your website’s ranking in search results and provide a better experience for your users.

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